imprint

The
Neighbourhood

Everything can be accessed
quickly and easily from here:
the Freyung, Stephansplatz,
the most amazing cafés
and bars in the city.

Your new
neighbour-
hood: the
1st district

Your new
neighbour-
hood: the
1st district

Your new neighbours bear names such as Wiener Musikverein, zum schwarzen Kameel, Café Central, The Guesthouse Vienna and Joseph Brot - names that belong among the most atmospheric cultural centres, the latest popular restaurants and the best local suppliers in the world city of Vienna. Everything can be reached on foot within a few minutes from No10.

I

Joseph
Brot

How lucky to have this amazing bakery within walking distance. Many aficionados go to great lengths to make sure they don’t just get any old bread for breakfast, it has to be from Joseph. At Joseph, the raw ingredients aren’t just 100% organic, all loaves are twice baked in an old steam oven, allowing the flavours to develop perfectly. In the small business located at Naglergasse 9, you can also get other delicacies for breakfast or brunch in addition to bread and pastries: organic milk, juices, granola and spreads.

II

Beaulieu

Visiting this restaurant can quickly turn into a habit. Because once you’ve eaten at Beaulieu you want to go back again and again - this place really does reel you in with its French charm. You can already feel it from the outside, with its tiled floor and bistro-style interior. You can enjoy their wonderful pain-au-chocolats with your morning café au lait, or indulge in their lunch menu which changes on a daily basis. An authority on everything French once referred to this hidden gem of a restaurant, situated in the Palais Ferstel passage, as the “Viennese branch of the savoir-vivre". They were absolutely right.

III

The
Guesthouse
Vienna

In the rooms of the Guesthouse Vienna, located on Führichgasse 10, you really will believe you’re in a private apartment. The ideal shape for a personal home, just how you’d have it. Because the elegant interior unites modern design and cosiness. It’s a delight to look out over the imperial backdrop of Vienna from the upholstered alcove in the bay window, and the ambience of the room behind you is perfected by the addition of an espresso machine and a Wittmann couch. That’s why when you have guests in town, it’s obligatory to recommend this hotel to them.

IV

Scheer

On Bräunerstraße, you’ll find a kind of craftsman’s establishment at number four that is virtually unique in the world. “Rudolf Scheer & Söhne k. und k. Hof-Schuhmacher” is emblazoned in golden letters on the shoemaker’s façade. Since the company was founded some 200 years ago, it has become a cherished place with its own chronology. The traditional family business is under the care of the seventh generation, headed by Markus Scheer. Those who feel drawn to masterful craftsmanship, the finest calf leather and the philosophy of longevity are often faced with a wait of up to eight months.

V

Christian L.
Einwaller

In the inner courtyard of the elegant Palais Harrach, the 800 m2 large showroom of Christian L. Einwaller Interiors has opened – one of the most exceptional business addresses for premium furniture design. Surrounded by luxurious designer furniture, antique pieces and exclusive art objects, you experience the sweet agony of being spoilt for choice. All are made from exquisite materials with high-quality workmanship. Those who want to capitalise on extravagant room designs, and admit to a high affinity to good design, will find this neighbour incredibly beneficial.

VI

Cafè
Central

The coffee house used as a meeting place for the intellectuals of the Wiener Moderne era manifested itself in the walls of the Café Central, and it is still reflected here today. Constructed in the Tuscan Neo-Renaissance style, the palace was the second home for personalities such as Arthur Schnitzler, Sigmund Freud, Adolf Loos and Kafka. The legendary literary café combines nostalgia with the finest patisserie and is reminiscent of a bygone Vienna. An irreplaceable part of the Viennese coffee house culture, it is also an intangible UNESCO World Cultural Heritage Site.

VII

R. Horn’s

The heart of the leather goods manufacturer lies in his craftsmanship, his spirit in the Viennese avant-garde style from the turn of the century. Inspired by Vienna’s workshops, known as Wiener Werkstätte, the finest leather goods are produced in timeless elegance. Individuals can also, if they so wish, ask for very personal individual pieces to be made, which thanks to their quality and purist design will bring a lifetime of enjoyment. And the love for aesthetics begins with living and ends in a briefcase.

VIII

Venturini

A tailor-made shirt is to men what a little black dress is to women. How fantastic is it that you just have to visit the tailor next door to get one? What’s even better is that it’s Venturini. Nicholas Venturini, head of this Viennese firm, receives each of his customers into his workshop personally, takes the measurements and does the cutting himself. His staff then hand sew the shirts. From exquisite fabrics, exclusively made from two ply and elegant patterns, emerge unique items, which are as stylish as their wearer.

IX

Bank Austria
Kunstforum Wien

At the corner of Renngasse and Freyung, a former bank building presents itself today as the house of art. In the former cashiers’ halls over the last few years there has been a retrospective exhibition of Henri de Toulouse-Lautrec, collective works of Andy Warhol and Jean Michel Basquiat or the early photographic work of the later cult director Stanley Kubrick to see. The curators regularly succeed in gaining new perspectives on even the greatest in international art.

X

Zum schwarzen
Kameel

When you enter the "Kameel", a microcosm of Vienna is revealed. High society (among others) raise their Champagne glasses over a delicious ham sandwich. The bar owes its cult status largely to the display window full of beautifully garnished and arranged sandwiches, or "belegte Brötchen". And to its waiter, who resembles Emperor Franz Joseph. He is just as much a part of the Jugendstil inventory as the bar's 1,000 fine wines. The restaurant and bar offer an exquisite selection of foods, which are best enjoyed at one of the sidewalk tables on a warm summer evening. This is the good life.

Inspiring places

SURROUNDED
BY
HISTORY

2,000 years in the centre
All around No10 there’s something to see and experience everywhere you look: there’s a strong sense of history here, the past, with its historic houses and palaces, bestows the present with unparalleled, big-city flair. The Renngasse owes its name to a weekly horse market held here on Saturdays in the 14th century. To demonstrate their prosperity, people would let their horses run up and down here before buying them. The market was soon relocated, but the name of the street remained. Yet the history of this place goes back much further. Back to the beginnings of the city of Vienna when it was known as the Roman legion camp of Vindobona. What subsequently became Renngasse bordered it directly - and has been part of the history of Vienna for the past 2,000 years. Markets can incidentally still be visited here today. A few house numbers up and you reach the Freyung public square. Vienna’s Easter and Christmas markets are renowned for their atmosphere.